The redesign focused on improving information hierarchy, typography, and overall user experience to make content more accessible to subscribers. Key improvements included streamlined layouts, enhanced visual consistency, and optimised formatting that aligned with the magazine's brand aesthetic.
This strategic redesign directly supported to Be's goal of driving increased traffic to their website, with the improved template serving as a more effective conversion tool for their email marketing campaigns. The new design maintained brand integrity while significantly enhancing the subscriber experience and click-through performance.